Jumat, 17 Januari 2014

ada Heineken dibalik "Save my night" nya Armin

There's something different in Armin's brand new single called Save My Night. In the video clip, There is a campaign with hastag #DMDS, abbreviation for Dance More, Drink Slow. It's like a message  to us to reduce alcohol consumption, especially in a club. 

I also found something familiar on Armin's t-shirt. There's a logo "e" with headphone. That logo is like a logo of 'enjoy responsibly' by heineken. It made me curious, so I began googling.

and here is what happened >> http://www.thedrum.com/news/2014/01/06/heineken-partners-armin-van-buuren-responsible-drinking-campaign

as I guess, both of them are related.

with Armin van Buuren,  Heineken launched their global drinking campaign called Dance More, Drink Slow to send a more positive message to the product that people can still enjoying themselves and also remaining in control by enjoying more music than drink.

"tonight, dj save my night",that lyric describes how good music and good dj can influence people from drinking too much to be more enjoy the night.

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